Our busy day can be challenging at times.  Our hectic schedules may lead to feeling overworked, exhausted, burned out, and increased levels of stress.  These factors are the foundation behind the “steady-as-it-goes” approach, the founding principle behind SE Steady Gummy Bars. 

SE Steady Gummy Bars is a new, innovative, Made in Canada consumer product locally-produced in Huron County, by Smith Enniskillen Company Limited. 

The idea of SE Steady Gummy Bars was conceived 6 years ago in 2018.  At the time, our Founder wanted to expand the use of his experience in chemistry sciences, stationary engineering, and teaching overseas in China.  He recalled a topic of interest from his early university years, which was a combination of both chemistry and biological chemistry, and decided to revisit it.  The idea was to produce useful active amines and nutrients for a positive social benefit.  Such is the scientific basis behind SE Steady Gummy Bars.

The founding product is SE Steady, with GABA HCl, a naturally occurring calming relaxant.  “Everyone can think of times in their daily lives, where some calming influence can be applied.  This is the consumer demand, for which SE Steady Gummy Bars was originally created.” 

Starting in September 2018 from a very simple set-up and some trial and error, our Founder used his chemistry background to develop a sustainable and environmentally-friendly chemical synthesis process.  This worked particularly well for producing GABA HCl, and this became the active ingredient in the founding Gummy Bar product, SE Steady, with GABA HCl, a naturally occurring, calming relaxant, hence the “steady-as-it-goes” concept.  While developing the chemical synthesis process, our Founder also utilized his stationary engineering background to design and build a small production facility, specifically to manufacture his product. 

At the same time, and again with trial and error, our Founder developed the Gummy Bar formulation, as a new method for delivering useful active ingredients.  The final product resulted in a Gummy Bar with a sweet strawberry flavour, free of glucose sugar. 

The Gummy Bar can be cut with a knife, bitten and chewed, melted under the tongue in slices, and swallowed.  The package is compact and portable, and can be carried with you in your pocket or purse. The most unique feature of the Gummy Bar is that it is made to provide up to 10 sliced amounts of the active ingredient, in one single Bar.

With the successful development of both the chemical synthesis process and gummy bar formulation, the work and perseverance resulted in a huge milestone for our Founder in 2022, when he received his official Patents for SE Steady Gummy Bar from the Canadian Intellectual Property Office - CA3132224, and CA3153977.

“My product has exclusive protection via two patents, for the length of the patent lifetime.  It’s the same strategy pharma companies’ use when they develop new commercial products.  Incredibly according to CIPO, only 2,027 patents were granted to Canadians in 2021-2022, two of which were for my product, so that is a positive accomplishment”.

Along with the manufacturing and product aspects of the foundation for Smith Enniskillen, our Founder also established a business and marketing side.   He created the “lifestyle” marketing campaign for SE Steady, which includes video and photo/print ads, social media, and packaging design, along with both the online retail store and company websites.  “The business has been structured to be an all-Canadian local manufacturing operation by Smith Enniskillen”. 

“My company has also been structured for international expansion.   Working as an ESL Teacher in China, and visiting Vietnam and Philippines was an once-in-a-lifetime opportunity.  The experience introduced me to a different culture and allowed me to see the positive view of Canadian-made products from an international perspective, as they’re perceived to be of higher quality.  So I thought wouldn’t it be nice to experience the international opportunity again, this time from a business perspective”. 

Our Founder is both a university and college graduate, with Bachelor of Science and Honours Bachelor of Science degrees in the chemical sciences, a Bachelor of Education degree in chemistry teaching, and an Advanced College Diploma in Chemical Production and Power Engineering Technology. 

Our Founder welcomes all adults looking to add some “steady-as-it-goes” to their busy day.